What we know about how workers are using ChatGPT so far

This story was first reported on, and published by, Digiday sibling WorkLife

Every worker could likely use ChatGPT in some way to make their workflow faster if they wanted to. Employees in industries ranging from marketing to education are taking advantage of the artificial intelligence bot developed by OpenAI.

ChatGPT can be used from tasks including writing emails, scripts and social media copy — and the sign up to do so is seamless, requiring just an email, phone number and first and last name.

The list of its uses goes on, and experts have taken to LinkedIn and Twitter to share how they’re using it. Alex Garcia, founder of Marketing Examined, a company providing growth marketing tactics, tweeted ways ChatGPT can help marketers, including asking it to write a catchy subject line to boost open rates, to find keywords around a specific topic to boost SEO, or to write a meta description for a blog post. Ghostwriter Matt Mic compiled a list on how to use the bot that includes asking ChatGPT to simplify complex topics with an “explain like I’m five” prompt, summarizing articles, and to discover new ideas for content research.

It has been so widely adopted professionally that another app, built by a Princeton University student, can detect whether text is written by ChatGPT.

OpenAI’s technology is here to stay, though. Microsoft is working to incorporate it into its Bing search engine after pouring $1 billion into OpenAI.

We spoke to a number of professionals to learn more about how they are using ChatGPT, and what their hopes and concerns are around the bot. Some say that while it might be causing panic now, it will soon be as mundane a tool as Excel.

“I’m baffled every time with how well it works,” said Pieter Buteneers, director of engineering for AI and ML at cloud communication platform Sinch.

An assistant to everyone

Last month, Chris Lavigne, head of production at Wistia, did his own mini experiment to see if generative AI could put video producers like himself out of a job. He made a video in about 15 minutes using AI tools, starting with ChatGPT. It wrote a script in seconds based on his single prompt asking for a script for an instructional video on how to make an apple pie.

“This technology makes me feel the same way as when I first used iMovie and when I first held an iPhone in my hand,” said Lavigne. “There are real-world uses for this right now and will change the entire way I handle the scripting process.”

He describes it as being assistive, especially for tasks like script writing where he might be facing writer’s block. However, it’s not something where you set it and forget it.

“ChatGPT gives you an incredible starting point to get you from zero to one, so that you have something to poke at,” said Lavigne. …read more

Source:: Digiday