What Should You Look For When Choosing a Shopify Theme

A recent study found that 70 percent of Americans are shopping online more than ever.

E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify.

Why do so many people love Shopify? In part due to its:

affordability
ease of use
scalability
security

One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes. With thousands of paid and free themes available, you can create a unique e-commerce store that offers your customers a positive user experience (UX).

That could be why over a million businesses use Shopify to build their e-commerce stores.

What Are Shopify Themes?

Shopify themes are a template that determines the way your website looks and feels to customers who visit your store. Different themes offer different styles and layouts. Also, each theme offers a different UX, depending on how it is designed.

Design plays a massive role in the way your store attracts, engages, and converts. That’s why the Shopify theme you choose is critical to your business’ success.

A Shopify theme is a template of what you want your Shopify store to look and feel like.

In e-commerce, your theme of choice must reflect your industry and niche. For example, if you’re in the health and wellness niche, you’ll want a theme that looks professional and feels reassuring.

If, on the other hand, you’re into electronics, you’ll want a theme that’s sleek and energetic.

Will Changing Themes Break Your Store?

One fear that most store owners have when changing themes is that it will break their Shopify store.

That’s not true.

Changing your Shopify theme (or editing your current one) doesn’t affect your content or other parts of your account.

So feel free to play around with your theme settings or even getting a new Shopify theme that you fancy. Your e-commerce store won’t break, and you’ll rarely have any downtime if you do it right.

Why Your Shopify Theme Matters

Now that you know what a Shopify theme is, let’s briefly look at why your theme choice matters so much.

Helps Project Your Brand Personality

One of your most important assets as a business is your brand.

And no—branding doesn’t just mean logo.

An essential aspect of branding is your brand personality. Brand personality is a set of human characteristics that can be attributed to a brand. For example,

sophistication
excitement
fun-loving
sincerity
ruggedness

Your theme plays a critical role in helping you project these characteristics. As a result, your Shopify store will attract customers who share and love your personality.

Determines Your Website’s UX

Your theme is a crucial aspect of your store’s design because it determines your website’s UX. That’s because your theme determines essential facets of your e-commerce store like navigation, layout, color schemes and aesthetics, and more.

Your theme determines the experience your customers will have as they navigate your store, consume your …read more

Source:: Kiss Metrics Blog