What platforms, brands and agencies hope to get out of the Possible conference in year 2
As the Possible conference gears up for its second year, it faces the possibility of a sophomore slump. After all, year one in April 2023 generated solid attendance of 2,464 as well as a few headlines, mainly courtesy of one Elon Musk, who used his appearance in part to recruit Linda Yaccarino to be his CEO at X. All in all, 200 speakers presented in some form last year.
Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, according to Christian Muche, CEO and co-founder of Beyond Ordinary Events, which powers Possible.
So what are brands, platforms and agencies expecting to get out of the event, which bills itself as the convergence of marketing, media, culture and tech?
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Source:: Digiday
