What Marketing Automation Campaigns You Need to Start Doing ASAP
By Neil Patel
There are only so many hours in a day.
24, to be exact.
And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours.
Social media posts, blog posts, SEO, PPC, financials, processes – you name it.
But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
You don’t have time to run the business and still email every single customer after they purchase your product.
You don’t have time to nurture prospects and leads with personalized messaging.
The thing is, it still needs to be done if you want your business to survive (and you do).
Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation.
Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration.
And you won’t be alone.
In fact, more than 50% of companies are using marketing automation.
Almost half of B2B companies are planning to adopt it.
67% of the industry leaders in marketing are using automation to improve and grow their companies.
And they use marketing automation for a variety of objectives, from increasing ROI to getting more customers.
This means that the top marketers in the business are using this innovative technology to save time.
So, if you want to make your business more efficient, you need to be running these marketing-automation campaigns, too.
But, first, let’s jump into exactly what marketing automation is.
What Is Marketing Automation?
So, what exactly is marketing automation?
Here’s my definition:
Automating marketing processes that otherwise are tedious and take up too much time.
Yes, it’s simple, because it’s sort of a simple concept.
It’s pretty much exactly what it sounds like, but I know most people love specific definitions.
So, here is Google’s take on it:
The last part is crucial here: automating repetitive tasks.
The goal of marketing automation is to cut down on time, improve efficiency, and run processes automatically that would otherwise suck your time and kill efficiency.
HubSpot defines marketing automation like this:
Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns.
They further describe it as taking repetitive tasks like email and social media and automating them to save time and money. It’s more than efficiency – it’s about a more personalized experience as a customer.
The point is to automate tedious digital marketing tasks that take you away from other things that need your attention.
And it’s safe to say that the adoption of marketing automation is growing fast.
Source:: Kiss Metrics Blog
