What Is the YouTube Measurement Program (YTMP)?

Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers.

YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing, security, and video insights are all present on the list.

In this article, we’ll cover what YTMP is and see if it’s worth a deeper look.

As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data?

Unfortunately, you can’t. When you spend time and money creating content, investing in ads, and uploading videos to YouTube, you want to be sure the analytics and metrics you receive are an actual reflection of how well you perform.

That’s why YouTube created the YouTube Measurement Program (YTMP). It provides trusted and approved independent companies recommended by YouTube. Now, when you’re choosing a new tool or software, you can choose from a variety of companies recommended by YouTube.

Why Is YTMP Important?

It’s important because all the companies have been personally vetted by YouTube, which means they meet their requirements regarding service and standards. It also means these companies provide the most accurate and up-to-date information on your performance on YouTube.

Tools use different methods to store, gather, and interpret data. We can’t trust everyone with our information, especially when it pertains to our business.

If you’re trying to find success on YouTube, you want a trusted company with a track record of proven success.

The YouTube Measurement Program takes care of this for you by personally vetting all the companies and offering a YTMP certification. By partnering with these companies, you’re setting yourself up for success.

What About Other Service Providers?

As we look at the approved companies, you’ll see it is a short list, and there are dozens, if not hundreds, of other businesses offering similar services.

Are all of these companies providing a sub-par service? Is their data inaccurate? Do they all have a poor reputation?

Let’s take two popular tools like VidIQ and TubeBuddy, for example.

Both help you choose keywords, tags, write descriptions, and come up with ideas for content. They help you to gauge competition and see what’s trending on YouTube.

But, they’re not part of the YouTube Measurement Program. Why is that?

It doesn’t necessarily mean there’s something wrong with these tools or that they’re going to steal your information. It just means they were not able …read more

Source:: Kiss Metrics Blog