What Is Small Business SEO?

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Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.

Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required.

It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below.

Is SEO good for small businesses?

SEO is critical for small businesses as it helps you generate organic traffic without spending money on advertisements in SERPs or other channels. When your site shows up in search rankings, you become competitive and drive more traffic, which, in turn, helps you generate engagement, make sales, and build a customer base.

Not optimizing your site can mean that your competitors are the only ones showing up in results, and your target audience might not even know you exist.

Let’s go over how to do SEO for a small business. Let’s go over how to do SEO for a small business.

SEO Strategy for Small Business

Small business SEO doesn’t require a large team to get things up and running, nor does it require a significant budget. Many of the steps you can take are free, and you can handle them yourself.

Let’s go over how to do SEO for a small business.

1. Conduct keyword research.

Keyword research helps you find the right words to use on your website when writing about your content, giving titles to your pages, and even picking your URLs.

You’ll uncover the most relevant words to use on your website when writing about what you offer and search terms that audiences tend to use when looking for products like yours. As a small business, your keywords should help you champion your unique offerings and stand out in your niche.

The easiest way to conduct keyword research is to use a keyword research tool, like Google’s free Keyword Planner.

2. Build a logical site structure.

An important factor in ranking your site highly in SERPs is creating a Google-friendly site structure with schema markup and structured data.

Schema markup is code you add to your website to give more information about your listings. It can help you rank higher in search results and drive clicks. For example, you can add a star rating schema to your listing so browsers can see that you’re highly rated and worth checking out.