By fneedle@hubspot.com (Flori Needle)

If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly?

In this post, I’ll tell you everything worth knowing as you decide whether to use Linktree or its alternatives. I’ll also give you advice on how best to use Linktree for social media marketing and more.

Here’s exactly what I have in store:

• What Is Linktree?
• How Does Linktree Work?
• Should You Use Linktree for Marketing?
• Alternatives to Linktree
• How to Set Up Linktree
• Linktree Tips to Thrive
• Great Linktree Examples

What Is Linktree?

Linktree is a tool for creating a personalized link that acts as a menu — in other words, a page that lists several other links of your choice. There’s a free plan and a paid plan. People typically put a Linktree link in their profile description on Instagram, LinkedIn, Facebook, TikTok, and other social networks. Users click it to navigate to a homepage, shop, other accounts, and more.

With over 40 million users, Linktree is a hugely popular fixture on social media profiles. I’ve noticed it in the Instagram bios of everyone from small business owners to A-list celebrities. If you want your followers to navigate to your Patreon, business webpage, ecommerce page (e.g., Amazon, Etsy), podcast, or another social media platform, Linktree is perfect.

Still confused? Hold tight. You’ll find out more as I walk you through setting up Linktree.

Should You Use Linktree for Marketing?

If you have a social media presence for your brand, I recommend using Linktree as a digital marketing tool, whether you’re a content creator, ecommerce store owner, or working for a marketing agency.

Here are the features I appreciate the most when I use Linktree.

Free Linktree Features

When you’re running a marketing campaign, you need to move quickly. Linktree lets you do that; as you’ll see soon, there are no roadblocks to setting up Linktree. Even a free account lets you easily add all your links to a customizable, branded Linktree page.

Sure, the free version doesn’t allow you to change the button and font styles or hide the Linktree logo. In my opinion, that doesn’t matter, especially for a freebie.

Paid Linktree Features

If you’re serious about Instagram marketing — or you leverage Facebook, LinkedIn, X, or TikTok to build an online presence — you may need the paid version of Linktree to reap the max marketing rewards.

The starter plan ($5 per month) supports affiliate marketing. It has a handful of other features, but I wouldn’t recommend it.

I was much more impressed with the additional features of the Pro version ($9 per month). With this option, I can connect Linktree to my Google Analytics account and access Linktree’s array of built-in analytics features, like …read more

Source:: HubSpot Blog

Author: Aaron