What Is Content Intelligence?

All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.

Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy.

In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy.

It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis.

Why is content intelligence important?

Many marketers use content marketing to communicate with their audiences and draw them in, and content intelligence helps them do so effectively. Some additional benefits include:

Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis.
Data from market research helps you create content that is entirely centered around your users and what they enjoy.
Gain insight into various content types and how they should be created, like video content intelligence that lets you know actions within videos that drive results.
AI analyzes content for style, tone of voice, and other important metrics to eliminate guesswork and the trial and error that often goes into creating content.
Ability to predict the effectiveness of your content based on the historical performance of your competitors.
Generate authority in your niche through high-quality, informative content that helps you get more visitors, increase conversion rates, and gain visibility in search results.

Content Intelligence Software

While it’s possible to conduct competitive intelligence on your own, software automates the process and generates results quickly. Let’s go over some high-quality tools you can leverage in your process.

1. BuzzSumo

BuzzSumo uses a strategy of research and discovery to obtain insights about the content created by your market and industry competitors to help you understand what performs best with your audience.

The tool analyzes a variety of social media feeds and web content to provide you with viral trends to leverage, business-related content you should consider covering, and target keywords to use when you begin creating.

Image Source

2. Contently

Contently uses StoryBook™, its proprietary technology, to analyze and predict the content that will have the most significant impact on your business. This data will then help you create a content strategy that aligns with your audience interest …read more

Source:: HubSpot Blog