By Neil Patel

You’ve Been Penalized by Google

Have your rankings tanked after a Google core update? Google has likely penalized you for breaking its best practices.

Do you need a little help improving your rankings? Then you could use the services of an SEO consultant.

Chances are you already know the basics of SEO, but are maybe struggling to get the results you want, especially with all the other work you have on your plate.

An SEO consultant could be the answer. These are independent experts who provide a range of services to boost your rankings.

Being an SEO consultant is a multifaceted job that requires a lot of different skills. Unlike an agency, they typically work on their own and thus need to wear many hats. But they can be a perfect fit to businesses that are struggling to rank.

If you’ve ever asked yourself:

• What is SEO?
• What an SEO consultant does?
• Whether you need an SEO consultant?
• How to find a good SEO consultant?
• Should I see an SEO agency instead?

This is the article for you.

We answer all those questions and more. By the end, you’ll know everything you need to know about what an SEO consultant is and what they do.

What Does an SEO Consultant Do For Their Clients?

SEO consultants provide a range of services to their clients to help them get better rankings. They will implement a variety of strategies and best practices, including the following:

• Conduct an SEO audit. An SEO audit is an in-depth analysis of a website’s ability to rank in search engines. It will look at your site’s content, technical SEO, backlinks, competitors, and more. An SEO audit will highlight ways a site can improve its SEO and a strategy for how to achieve those improvements.

• Keyword research. Keyword research is the practice of finding relevant keywords that a website should aim to rank for. If a business hasn’t done any SEO before, it may not be targeting any keywords. Even if they have worked with an SEO agency in the past, it may not be targeting the best keywords.

• On-page SEO. On-page SEO is the process of optimizing the technical aspects of a website to meet Google’s best practices. This can include improving the site’s content, optimizing tags and metadata, improving site speed, and making the site more secure.

• Link building. The more and better quality links a website has, the easier it will be to rank for high competition keywords. If a site’s authority is low, an SEO consultant may create one or more link building campaigns to improve the site’s backlink profile.

An SEO consultant will also provide a monthly reporting service to clients. The report will cover current rankings, work completed by the consultant, and any subsequent improvements.

Signs You Need An SEO Consultant

It’s usually pretty obvious when you need an SEO consultant. If your website isn’t generating leads or conversions from organic traffic — and you consider Google and other search engines to be an important part of your marketing strategy — …read more

Source:: Kiss Metrics Blog

Author: Aaron