What is a Content Management Workflow? Why You Need One in 2022
Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact.
Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution. Readers become disinterested or upset at careless, incorrect content. And once the information is out there, it is nearly impossible to recover.
Having the right people in place on your content team is not enough. To create quality content every time you post, your company needs to outline its processes in a content workflow.
In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business.
Strategists, writers, editors, and managers are people you would have on your content team. Their tasks, seen in a workflow, include planning, writing, editing, publishing, and more; however, each function is not necessary for every content type.
Depending on the content type, your workflow will change. Businesses can publish various content like newsletters, blog posts, and social media posts. The content workflow is different for each asset. For example, compare the publication of a newsletter and a social media post. The most evident difference in this process is that the content types go through different channels. Once you break down the workflows, you will discover that each may require separate people, processes, tools, and resources.
With so many moving pieces necessary for creating a content workflow, managing the process becomes a top priority.
Content Workflow Management
If left untamed, your content workflow can become complicated and confusing for your team. To successfully manage your workflow, start by outlining the processes, people, and tools involved in the content creation process.
Processes
To manage your content workflow, identify the steps needed to create content. They are:
- Strategizing
- Planning
- Creating
- Reviewing
- Publishing
- Analyzing
While this is the basic workflow for content, each step has supplementary processes depending on the content type. You can build these extra steps as you create your content workflow. At this stage, it’s helpful to outline a content strategy.
People
An effective content workflow focuses on the processes needed to publish content, but people are arguably the most vital part. One aspect of managing content workflow is identifying and managing key players. These people are responsible for fulfilling the steps in the content creation process listed above. For example, for strategizing, you’d need a strategist. For reviewing, you’d need an editor.
In conjunction with managing your people and their processes, content workflow management also covers the tools needed to complete the work.
Tools
For your content team to fulfill their roles and …read more
Source:: HubSpot Blog
