What if… Google loses its antitrust battle with the DOJ over its search market dominance?
Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a picture of the search giant’s dealings with advertisers and various other tech giants. And while the case is far from over, what if Judge Amit P. Mehta rules in favor of the U.S. Dept. of Justice?
Eric Posner, an antitrust expert and former Justice Department lawyer, gave at least one glimpse of what could happen if the court awards the government a major antitrust win, speaking at adMarketplace’s recent IMPACT conference in New York City. And while he didn’t dispense any legal advice, he outlined a number of potential outcomes for the overall advertising market.
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Source:: Digiday
