What gaming habits reveal about media consumption

Aaron August 11, 2022

Jordan Shlacter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]

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Source:: Digiday

Author: Aaron

Categories: International Association of Digital Marketing Professionals

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