These growing frustrations have caused creators to start questioning other elements of the app they’re unhappy with.

With that in mind, Digiday caught up with seven creators, who expressed the underlying issues they have with TikTok, including creator cash.

Poor pay

It’s generally understood that TikTok doesn’t pay creators very well, at least not right now.

While Digiday previously reported that TikTok splits ad revenue 50/50 with approved creators (those with 100K followers or more) through its TikTok Pulse program, which launched in May last year, the platform’s creator fund doesn’t do much to keep creators motivated.

In fact, according to ForeverSammmy, who currently has 27.7K followers on the app, creators generally get less than 50p ($0.61) for 100K views via the Creator Fund.

Similarly, Sayhopkins, who has amassed 289.5K followers on TikTok and has recently become part of Goldenset Collective’s first creator cohort, explained she’s never actually cashed out from the Creator Fund. “One video I posted back in November, for example, got around eight million views, so it’s not like I don’t have money in the pot, but it’s not enough to get excited about,” she said. “The views are there, but the amount of money I’ve received so far isn’t going to change my life or pay the bills.”

Even Danigmakeup1, who has a total of 624.4K followers on the entertainment app has had similar experiences. Sharing her revenue stats between Feb 11 – 18 with Digiday, she made an average of 92p ($1.11) per day, (£7.34 / $8.89 in total) despite receiving 17K profile views and 762K video views for the same time period.

That said, TikTok did recently announce the launch of its Creativity Program Beta, following feedback from its creators on its creator solutions, including the TikTok Creator Fund. While it’s currently available on an invite-only basis, TikTok will make the service available to all eligible U.S. creators in the coming months. So hopefully things will improve.

Better algorithm

The industry often praises TikTok’s unique algorithm, which is believed to be well ahead of Facebook, Instagram or even Snapchat to name a few – as well as its ability to make anyone go viral on the app.

Of course, this was before it came to light that the virality can also come down to TikTok execs who manually decide who and what goes viral using the app’s heating feature. It’s just another reason, in the growing list of them, why creators aren’t necessarily sold on the algorithm overall.

ForeverSammmy explained why the algorithm means her TikTok views are so sporadic and is incredibly disheartening.

“It would be great to know how TikTok actually spreads-out content and if there is a specific …read more

Source:: Digiday

Author: Aaron