Although it is unlikely that anyone would have predicted Elon Musk becoming the owner of Twitter one year ago, they did eventually find someone to take over. It was a great year for social media in 2022. Donald Trump launched Truth Social and there were new calls to ban TikTok. A Twitter alternative wasn’t yet available.

There could be more social media disruptions in 2023. However, it is likely that younger users will still use these platforms.

Wendy Mei from Playsee, Head of Product and Strategy at the social media platform Playsee said that Gen Z would continue to influence the social media landscape. “Their desire to authenticity will drive major transformative changes in the industry,” Wendy Mei stated.

There could be new services

Gen Z users of social media will continue to desire accurate representations and will therefore gravitate toward authentic and less-curated content.

“Old platforms that are so entrenched with unrealistically perfect ideologies will be unable to satisfy this generation; the measurable shift in preferences has and will continue to lead to a significant discontent among some of the major players in the space – creating room for new platforms that promote authenticity,” added Mei. As with every industry, platforms will fail to survive the year. It’s our job to make sure that they don’t.

Mei suggests that users could find ways to incorporate social media in their daily lives, to fulfill their desire to be connected and feel part of their community.

The downward spiral of Twitter will continue

Elon Musk appears to already feel a touch of “buyer’s remorse” about his $44 million acquisition of Twitter. The social media platform’s policies are not likely to benefit it. At least, not for the near term.

Charles King, a technology analyst at Pund-IT said that Twitter’s downward spiral will not stop as long Elon Musk continues to engage with critics and stay in the public eye. It is also possible that Twitter may try to engage a known partner (or partners) in order to improve troubled areas of its business including its advertising agency.

Twitter could be overthrown.

Rob Enderle from the Enderle Group, technology analyst, said that Musk’s mismanagement and the increasing number of more viable competitions should make MySpace a solid category in year-end.

Meta Problems

Twitter is not the only social media platform that wants to overcome the challenges it encountered in 2022. Many at Facebook parent Meta want to get past the problems of last year. However, it is still unclear how that will be achieved.

Enderle observed that “The Metaverse social networking experiment will continue failing until technology meets expectations,” which is likely to be towards the end the decade.

King said that “rumors that Meta will be split into two companies, one on Facebook and one on the metaverse,” was likely true. While this should please large institutional investors and shareholders, it will …read more

Source:: Social Media Explorer

Author: Aaron