Although it is unlikely that anyone would have predicted Elon Musk becoming the owner of Twitter one year ago, they did eventually find someone to take over. It was a great year for social media in 2022. Donald Trump launched Truth Social and there were new calls to ban TikTok. A Twitter alternative wasn’t yet available.

There could be more social media disruptions in 2023. But, the one thing that is certain is that these platforms will be continued to be used daily by young people.

Wendy Mei (head of product strategy and product at Playsee) stated that “Gen Z” will still heavily influence social media. Their desire to be authentic will result in major industry transformations.

There could be new services

Gen Z users of social media will continue to desire accurate representations and will therefore gravitate toward authentic and less-curated content.

“Old platforms that are so entrenched with unrealistically perfect ideologies will be unable to satisfy this generation; the measurable shift in preferences has and will continue to lead to a significant discontent among some of the major players in the space – creating room for new platforms that promote authenticity,” added Mei. As with every industry, platforms will fail to survive the year. It’s our job to make sure that they don’t.

Mei said that social media users might also be able to find innovative ways to use it in their day to feel connected to their communities.

The downward spiral of Twitter will continue

Elon Musk appears to already feel a touch of “buyer’s remorse” about his $44 million acquisition of Twitter. It is unlikely that his policies regarding the social media platform will help it in the long-term.

Charles King, technology analyst with Pund-IT stated that Twitter’s downswing will be continued as long Elon Musk keeps his public image and engages with critics like third-grade playground bullies. Twitter is likely to try and engage well-known partners in overhauling troubled sections of its business including its advertising department.

Twitter may soon be gone.

Rob Enderle from the Enderle Group, technology analyst, said that Musk’s mismanagement and the increasing number of more viable competitions should make MySpace a solid category in year-end.

Meta Problems

Twitter will not be the only social network that wants to get past its problems in 2022. Most likely, many people at Facebook parent Meta wish to see a better year than last. However, it is not yet clear what the exact process will look like.

Enderle observed that “the Metaverse social networking experiment will continue failing until technology meets expectations,” which is likely to be towards the end the decade.

King stated that “rumours that Meta would split into two organisations, one focused in Facebook and the second on the metaverse” was likely to be true. While this should please large institutional investors and shareholders, it will not help Mark Z’s vision for …read more

Source:: Social Media Explorer

Author: Aaron