What Are Influencer Engagement Marketplaces (and How to Use Them)
By Neil Patel
Influencers are everywhere.
There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube.
Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money.
Sounds great, right? There’s just one problem.
It’s really hard to actually find a great influencer to grow your business.
Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns.
What’s the answer?
You need a more effective means of sourcing influencer talent and making connections. Influencer marketplaces can help you do just that, so let me show you how they work.
Why You Should Use Influencers in Your Marketing Strategy
Before we get started, let’s touch on influencer marketing more generally. Is it worth your time, or should you leave the influencer trend behind?
While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business.
Why? Because influencer marketing works.
- According to Instagram, 87 percent of users have bought something promoted by an influencer.
- You can make $5.20 for every $1 spent on influencer marketing, as reported by the Influencer Marketing Hub.
- Over 89 percent of marketers agree that influencer marketing works for their business.
While I’m not suggesting you should rely solely on influencer-based marketing, the trend is here to stay, and it’s worth trying.
If you’re still not convinced, here’s another way to think of it. Around 26 percent of consumers use ad blockers to hide ads and improve their browsing experience.
There’s a high chance those ads you’re paying for won’t reach their intended audience! For sales-based companies, influencer marketing could be a promising alternative.
Ready to find influencers for marketing campaigns? Let’s explore the mysteries of the influencer marketplace.
How Businesses Find Influencers
You can find influencers online in four major ways:
- Social media platforms: There’s no shortage of social media platforms to browse for influencer talent, albeit this is a time-consuming process.
- Search engines: Google is a great way to find competitors and identify which influencers they use for their campaigns.
- Influencer marketplaces: These marketplaces help you match with various influencers in your niche.
- Influencer agencies: You can hire an agency to match you directly with the influencer they think suits you best.
Although we’re focusing on influencer marketplaces, remember it’s not the only strategy for finding influencers to market your business.
What Are Influencer Marketplaces?
Influencer marketplaces match businesses with influencers working in their niche, whether it’s beauty, fitness, food, and so on.
It’s a simple premise. You sign up and post a brief describing the services you’re looking for and wait for influencers to respond. If you find an influencer you’re happy …read more
Source:: Kiss Metrics Blog
