Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

Feel free to click through the table of contents to jump to any particular section or scroll through.

• Step 0: Don’t Fix What Isn’t Broken
• Step 1: Benchmark Current Metrics
• Step 2: UX Research
• Step 3: Backlink Research
• Step 4: Set Expectations
• Step 5: Competitive Analysis
• Step 6: Strategy
• Step 7: Content Creation
• Step 8: Designing Your Website

Step 0: Don’t Fix What Isn’t Broken

Before we get into the nitty-gritty of what you’ll need to do when redesigning your website, it’s good to consider whether you need a redesign in the first place.

If your website is consistently converting leads, gaining traffic year over year, and/or pacing expectations, you might not need to redesign your website at all.

Instead, look at ways you can improve your existing website, whether that’s through user experience, optimization, or re-examining your strategy.

Step 1: Benchmarking Current Metrics

Since you want to make your changes informed and effective, you need to benchmark your important site metrics before doing anything else. You can use any number of SEO auditing tools to find all of your important metrics.

Here’s an image of all the important metrics you should remember.

Step 2: UX Research

The most important part of any business is solving customer pain points. So before doing a website redesign, it is pivotal to figure out how to improve your user experience.

To optimize your web design for usability, keep things simple, easy to navigate, and easily accessible for your users. This could mean reducing page load speed, having a clear visual hierarchy, or using customer satisfaction surveys to collect feedback.

The important part is listening to your target audience and implementing design changes based on their feedback.

Step 3: Backlink Tracking and Research

The importance of backlink analysis when redesigning a website must be recognized.

Backlinks are a good source of traffic where other websites link back to yours. The more backlinks you earn, the better your domain authority, link-building is one of the most important parts of website SEO.

That’s why you must keep your website’s popular pages intact to avoid the …read more

Source:: HubSpot Blog

Author: Aaron