By Zoe Ashbridge

Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.

Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to them.

For example, before promoting any event, I like to engage with potential attendees and find out what they want to hear from me.

For this article, I connected with seasoned webinar hosts to learn how to promote a webinar so you can run a successful event. Because no matter how great the content of your webinar is, it doesn‘t mean much if there’s nobody there to hear it.

So, grab your free webinar planning kit, and let’s get started.

Table of Contents

• The Benefits of Promoting Your Webinar
• How to Promote Webinars
• Tips for Establishing the “Why” Behind Your Webinar
• Webinar Promotion Tips Using Email
• Webinar Promotion Tips That Use Your Website
• Webinar Promotion Tips for Marketing Channels
• Webinar Promotion Tips Using Your Network
• Best Practices to Get the Most Out of Your Webinar Promotion

The Benefits of Promoting Your Webinar

The benefits of promoting your webinar are plentiful. In fact, without any promotion, people won’t see it at all. Promoting your webinar can be as simple as telling your customers and setting up full marketing campaigns dedicated to driving webinar attendees.

Improves Your Lead Pipeline

Everyone who attends your webinar is likely someone you should include in your lead pipeline. The webinar itself is a valuable asset, and if done well, your audience will be desperate to attend live or download it after the event.

Your webinar is often an exchange of access for an email. Once you’ve got the prospect email, you can nurture them through your lead pipeline.

You can encourage the email exchange by offering resources, supporting documentation, or just the recording emailed after the event.

Conversion Through Education

A webinar is generally educational. By educating your audience on a topic you’re passionate about, you can showcase your love of the subject and your knowledge and position yourself as the expert.

Through education, you raise awareness of a solution your audience needs. As a result, you will convert from your webinar, turning passive webinar viewers into active clients.

Conversion through webinars will not make you feel like you’re “being sales-y,” which is ideal for those who don’t like sales.

Boost Your Motivation

If you’re hosting a webinar, maybe for the first time, you might feel a bit nervous. I’ve joined live talks in the past, and my approach to webinar promotion is that if I can help get more people to attend the event, I will feel personally better, a little more accomplished, and more …read more

Source:: HubSpot Blog

Author: Aaron