Viral Video Marketing: 9 of My Favorite Viral Marketing Videos
By esantiago@hubspot.com (Erica Santiago)
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Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content.
If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some of my favorite viral marketing videos and why they were such a success.
And if, by the end of this list, you still doubt your ability to create viral content, remember that HubSpot’s Clip Creator is a free AI-powered video creator that can help you create memorable marketing videos regardless of your skill level.
9 Viral Video Examples
1. Cecred
Views: 2.1 million
Megacelebrity Beyonce released her new line of hair care products called Cecred, and her marketing was very Gen Z-coded.
Instead of glossy, highly produced videos of models flaunting shiny, beautiful hair and bouncy curls, Beyonce took her phone and filmed herself using the products. She then took viewers through her wash day routine and explained the products she uses.
So, what makes it Gen-Z coded? It’s an authentic and unpolished marketing approach that younger consumers often prefer. Studies show that 62% of Gen Z consumers prefer brands that create authentic and relatable content.
Beyonce is also known for being a private person who rarely gives fans a glimpse into her personal life, so a video of her candidly sharing her haircare routine feels exclusive.
55% of Gen Z say brands are more appealing when they create exclusive content like behind-the-scenes videos or tutorials.
What I like: For one, Beyonce is speaking directly to her fans. And if you’re a member of the BeyHive like I am, then you know how rare that is.
2. Duolingo
Views: 8.1 million
Duolingo has viral marketing videos down to a science on TikTok. It feels like every time I log in to the app, a new Duolingo video is viral, with millions of views and likes.
The language learning company’s secret is that it always has a pulse on trending topics and what its audience says about the brand.
For example, Dress to Impress is a popular multi-player dress-up video game created by Roblox. The game is popular among streamers and gamers, and Dress to Impress tutorials and playthroughs often go viral on TikTok.
A common joke among Duolingo users is that the language learning app is pretty consistent and playfully aggressive when it comes to reminding users to log …read more
Source:: HubSpot Blog
