Video ad tech firms Connatix and JW Player are holding merger talks
Connatix and JW Player are poised to strike a deal that will effectively amount to a merger of the two companies, according to sources, as the much-anticipated wave of mergers and acquisitions in ad tech gathers pace.
The private equity firm with a controlling stake in Connatix, Court Square Capital Partners, is understood to be the main source of funding for the deal — Digiday was unable to establish a proposed valuation for JW Player — albeit any proposed transaction is likely to be publicly framed as a merger.
Separate sources familiar with the developments told Digiday that senior executives from both Connatix and JW Player are understood to have met in recent weeks to decide upon operational efficiencies, such as corporate branding, and how best to harmonize their business offerings.
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Source:: Digiday
