Vibe marketing was a joke – until OpenAI got involved
By Seb Joseph
Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy.
That probably wasn’t the intent when CEO Sam Altman rolled out a slate of updates at the company’s first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI wants ChatGPT to be the operating system for everything, from enterprise workflows to toys, and yes, marketing too.
“This is the best time in history to be a builder,” he said. “It has never been faster to go from idea to product.”
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Source:: Digiday
