Friday evening will see the official launch of the B-21 Raider by Northrop Grumman, Northrop Grumman’s aerospace and defense firm. The public finally gets to see the B-21 Raider, a long-range strategic bomber, at Northrop Grumman’s Palmdale facility. This is after years of hype and speculation. You can even stream the event live.

This is the Air Force’s first bomber aircraft in over three decades. It has been widely hailed as a breakthrough in aviation technology.

Dough Young (sector vice president, general manager Northrop Grumman Aeronautics Systems), stated via a statement that “the B-21 is one of the most advanced military airplanes ever made” in a release.

It is notable that the Air Force, Northrop Grumman and the Air Force are doing everything possible.

In addition to the major event scheduled for 8 pm EST on Friday, the unveiling has been teased for weeks – and it has practically rivaled the lighting of the Rockefeller Christmas Tree. This event doesn’t occur every single day, year, and even decade. The Northrop B-2 Spirit’s public debut was in November 1988, and was much less well-known.

This is also the first significant U.S. military platform to be introduced in the social media era, and both the service and the defense contractor took to Twitter to make sure the world knew that the B-21 – like Christmas – is coming.

The unveiling of the B-21 Raider is today at 8:15 p.m. EDT. Innovative manufacturing techniques & an open systems architecture allow the bomber to integrate new technology as it matures & acclimates to future threats,” the Air Force’s official Twitter account (@usairforce) announced.

Northrop Grumman, @northropgrumman also tweeted: “Today is your day!” The United States Air Force is our partner and we are delighted to unveil the B-21 Raider. You can watch live at 4:35 PM Pacific.

By contrast, Russia and China – which are each working on their own respective strategic bombers – have been far less forthcoming in providing details about their respective future aircraft.

Both nations recognize the importance of creating buzz even though they aren’t yet confirming the existence or future plans for their planes. Moscow, in fact, has mostly kept its latest military hardware away from social media and instead uses parades, air shows, and other marketing channels.

Sizzle Reel Xian H-20

Beijing clearly sees the value of social media in creating buzz about its military hardware and has taken all …read more

Source:: Social Media Explorer

Author: Aaron