Unite with Might: 12 Top Ways Successful B2B Influencers Are Building Powerful Marketing Collaborations
By Lane Ellis
How can B2B marketers build powerful and enduring collaborations using influencers?
There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success?
We’ve been fortunate to feature top influencers from a number of industries in our third season of the Break Free B2B Marketing series of video interviews, and we wanted to share their top tactics for both being an influencer in the B2B space, and for improving collaboration.
Let’s dig in and learn how 12 subject matter experts are creating powerful collaborations between influencers and brands, with insightful tactics you can implement in your own marketing efforts as we head toward 2022.
Ramon Ray of Smart Hustle Media
@ramonray
Founder, Smart Hustle Media
[bctt tweet=”“Always look for partnerships, at how you can work with others, and at how you can think bigger and more strategically.” — Ramon Ray @ramonray #BreakFreeB2B” username=”toprank”]
“I think there are different ways that brands do different things. One thing talking to the brand at least, I think, and the influencers, is that — first, are you clear on what the goals are? Why do they want you? Is it reaching numbers? It could be. For me, it’s oftentimes that they want safety and security. We want someone who can consistently deliver and give us a good seminar, webinar, or host a product and be excited and draw the expertise out of our subject matter experts. So that’s one,” Ramon noted.
“Second — are you living your brand, offline and online? Meaning can they trust that what you tweet — what you post on Instagram, is going to be something that’s going to make them proud. That’s okay for the brands you’re working with. So that’s two. And I think point three, I think the other thing to consider is, are you within the wheelhouse of what they want? If you’re an influencer for a headphone company, and you’re not all about music, you may not be a fit,” Ramon added.
“I think those are a few things that I think about when we look at how we’re working with a brand, and how a brand may evaluate us — it’s safety, security, we try to do the right thing, and be good to work with. And I think that’s important,” Ramon also shared.
Watch, listen to or read Ramon’s full interview by checking our the full blog post “Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big.”
Minda Harts of The Memo
@MindaHarts
CEO and Founder, The Memo
[bctt tweet=”“Whether you have 300 followers or 300,000, it’s the way that you engage, and people have to trust you.” — Minda Harts @MindaHarts” username=”toprank”]
What what does it take to be a thought leader, subject matter …read more
Source:: Top Rank Blog
