Ubersuggest vs. Ahrefs: SEO Tool Comparison

There are so many SEO tools at your disposal today.

With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder.

Keyword research and SEO strategy are foundational pieces of your marketing plan. It’s all part of your workflow to draw in a larger audience—something that complements your marketing campaign overall.

To build a solid SEO strategy, you must start with a powerful research tool. So, which should you pick?

As two of the most popular names in the SEO space, my tool Ubersuggest is often compared to Ahrefs.

I know what you’re thinking: “Well, which one is better?”

When assessing SEO resources like Ubersuggest vs. Ahrefs, consider ease of use, features, functionality, and pricing. Let’s take a look at all three as we break down the differences between these two robust SEO tools.

Using Ubersuggest for SEO

With Ubersuggest, my goal is to make sure you get the insights you need as easily as possible.

We kept the dashboard simple to navigate no matter what level you’re at in your SEO journey.

You want to be able to plan your next steps clearly, not be bombarded with numbers you don’t understand yet. In our navigation bar, you’ll find everything you need to keep your strategy on track.

Backlink overview for neilpatel.com using Ubersuggest.

Type in keywords or competitor sites you want to analyze. You can see general overviews of each category or generate content ideas and suggested keywords.

Hover over the sections and see what the numbers really mean. I like the button feature that explains what’s considered “good” or even “amazing” when it comes to metrics like domain authority or backlinks. It’s like a cheat sheet to quickly determine whether you’re on the right path.

You’ll quickly see why Ubersuggest is both a beginner-friendly tool and something experts want in their SEO toolkit.

Features

What originally set Ubersuggest apart from other SEO tools was the output of keyword ideas. We’ve added a ton of valuable features since then.

With comprehensive SEO page reports, you’ll see how you’re ranking in everything from URLs to keyword usage. You’ll also see where your site traffic is coming from and your backlinks. You can even run a site audit that tells you how to fix SEO issues and stay in good SEO health.

Labs, our newest feature, includes keyword visualization and keyword lists that work as a cluster of similar keywords. You can use keyword ideas to form topics and expand on content ideas.