Two Years In: How B2B Marketers Are Optimizing & Elevating Remote Work Experiences
By Nick Nelson
I always enjoy those dystopian movies about remnants of humanity persisting in a bleak future where some natural disaster or other catastrophe has dramatically altered the state of the planet.
Particularly, I like when we as viewers are dropped into these worlds, and able to see how their inhabitants have learned to acclimate and even thrive under extraordinary circumstances.
In the book and film I Am Legend, for example, Dr. Robert Neville is already a self-sufficient “omega man” by the time we meet him, living a lonely life in New York City where everyone else has died or transformed into a nocturnal mutant zombie.
He hunts for food by day in the barren wasteland of Manhattan. He swings by the video rental store and interacts with manikins to simulate social contact. At night, when the hostile monsters come out from hiding, he barricades himself and his dog inside an immaculately fortified home.
I realize this seems like an incredibly dire way to introduce the topic of remote work in a post-pandemic world, but I promise the ultimate point I’m driving toward is an optimistic one: humans are amazingly adaptable and resilient.
In real life, those qualities have come to the forefront over the past two years. While professionals across many sectors are adjusting to completely different work dynamics, in marketing this shift has been especially pronounced. TopRank Marketing is one of many agencies and departments around the world that have now gone fully remote.
How are B2B marketers embracing this challenge and optimizing around this new style of work as its permanence sets in? Let’s dive into some trends and insights.
B2B Marketers Are Making Moves
Our clients at LinkedIn Marketing Solutions recently shared research around the marketing jobs market, which is experiencing tremendous change and churn amidst the so-called Great Reshuffle. LinkedIn found a 31% increase in marketers switching jobs year-over-year from 2020 to 2021, while tracking around 618,000 job departures in the industry last year alone.
(Source: LinkedIn Marketing Solutions)
The market is primed for these job-seekers. LinkedIn also saw 374% growth in marketing jobs last year, with more than 1.3 million positions posted. The remote paradigm breaks down geographic barriers and creates vastly larger pools of opportunity for both candidates and the companies looking to hire them.
At TopRank Marketing, we now have remote employees in 10 different states. (And we’re hiring, by the way.)
New B2B Marketing Skills Are Being Prioritized
The traditional mainstays are still valuable. LinkedIn’s data shows that Social Media Advertising, Instagram, Presentation Skills, and Content Marketing were among the top-growing skills in marketing last year. But there are also some emerging areas where B2B marketers are wise to focus as work evolves.
One of those is understanding and activating technology. As more collaboration and communication takes place digitally, it’s all the more essential to be able …read more
Source:: Top Rank Blog
