Two years in, Bose’s first CMO outlines his plan for the brand
By Seb Joseph
CMOs don’t have the best reputation in the boardroom. Bose’s top marketer seems to have bucked the trend.
Maybe it’s because there was a clear need for one back in 2021 when the role was created for the first time in the brand’s 60-year history. Or perhaps, it’s because Bose’s CEO Lila Snyder, pushed for it a year into her tenure. Then again, it could be due to the fact that Bose’s brand headphones had become diluted in what is now a very congested headphone market.
The truth is that for all these reasons and more Bose’s CMO Jim Mollica has firmly established himself as part of the leadership team. It probably didn’t hurt his chances that he was already a Bose fan prior to joining. The very first speakers he bought at 15-years-old were Bose.
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Source:: Digiday
