By esantiago@hubspot.com (Erica Santiago)

Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward?

Are users still sticking to the newly named social media site, or will they flock to other platforms?

While I can‘t say for sure what the future holds for the app formerly known as Twitter, we at HubSpot surveyed over 170 social media users to get their perspectives on whether they’ll still use X.

Here’s what I can tell you based on our findings.

Are consumers still using X following the rebrand?

Rebranding longstanding apps like Twitter can be risky. Will consumers like the rebrand? Will they leave the app en masse? According to our survey, that may not be the case.

Most social media users (63%) say they’ve used X for at least an hour or more since July 2023. Right behind X is Reddit, with 50% of consumers saying they use Reddit for an hour or more.

Threads comes in third place with 24% of users, and Tumblr comes in fourth with 23% of users.

Oddly enough, the apps projected to compete with or replace Twitter/X need to catch up regarding how often consumers use them for at least an hour. Only 5% of consumers report using Mastadon for an hour or more.

4% say the same about Bluesky, and 3% say this about Spill.

We also asked users if their X/Twitter usage changed between July and August. Most users (31%) say their use remains the same, but 22% report substantially decreasing their time on the platform.

The graph below shows you a full breakdown of how social media usage across the platforms mentioned above may or may not have changed.

Will users spend less time on X in 2024?

Now that Twitter is X and more changes to the platform are on the horizon, will social media users spend less time on X in 2024? Here’s what our survey says.

35% of consumers say they‘ll use X just as much by 2024 as now, and only 17% say they’ll stop using it entirely. 29% of respondents plan to use X more often.

Social media users had this to say about X competitors Spill, Mastodon, and Bluesky:

• 31% of respondents say they will use Threads just as much in 2024 as now, and 26% say they‘ll use it more often. 11% say they’ll use it less, and 16% say they’ll stop.
• 34% of Spill users in our survey say they‘ll stop using the platform entirely in 2024, and 15% say they’ll use it more. 9% plan on …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron