Former Fox News talk show host Tucker Carlson reached an audience that any cable news network executive would kill for – as his debut 10-minute video captioned “Ep.1” of the brand new “Tucker on Twitter” was seen more than 35 million times by Wednesday morning.

Carlson’s “show,” that debuted on social media Tuesday, was basically an opinion-based, monologue with no guests. He also had little to support his numerous claims.

Carlson stated in the video, “As from today, we are on Twitter.” There are no gatekeepers, we’ve been told. “If that’s not true, we will leave.”

Why Short but Not Focused?

Carlson was able to tackle several topics within just 10 minutes. Carlson might be used to having a longer program that allowed him to cover multiple topics.

Jason Mollica has been a lecturer at American University School of Communication and is the director of their program.

Mollica said that Carlson might need to focus on a single topic. “Trying to condense a show of 40 minutes into 10 minutes won’t work,” Mollica continued. To repeat his style on Twitter would be impossible.

This really isn’t about Tucker Carlson, as it is about Twitter—which began as a microblog where individuals could share quick thoughts with friends and colleagues before it became a broadcast tool to reach the masses. Both users kept their posts short.

Video programs on the Service can only be ten minutes long.

“Unless there was a real-time event happening, Twitter has shown to be unsuitable for this type of content,” said Mollica. The service doesn’t appear to have a purpose in hosting 10-minute-long video. YouTube has video for that, or listen to podcasts. Twitter is a place to share quick videos, thoughts and updates.

Is the Audience Going to Tune in Again?

Carlson’s first episode had a huge audience. But there’s no doubt that many viewers tuned in because they were curious. Carlson will have to work hard to convince those viewers to return for “Ep.2”, and even beyond.

Mollica suggested that “the vast majority of Twitter users do not care about Carlson.”

Carlson had a nightly Fox audience of just under three million. Greg Sterling, the co-founder and social media expert at Near Media said that he has almost 8 million Twitter followers. The’show’ he hosts on Twitter may reach similar audiences but it is unlikely. “The more interesting question is whether Elon Musk wants to promote more of this type of programming in an effort to evolve Twitter content.”

Twitter will not become the YouTube of today. There are many high-profile users …read more

Source:: Social Media Explorer

Author: Aaron