Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
By Sam Bradley
Fox’s streaming platform Tubi helped the broadcaster stage the most-viewed Super Bowl in history on Feb. 9.
A record-breaking audience of 127.7 million watched the Eagles crumple the Chiefs on Sunday, and 13.6 million of them did so via Tubi, which is classed as a free ad-supported TV (FAST) channel, according to figures released by Fox (the streaming audience peaked at 15.5 million).
Anjali Sud, CEO of Tubi, referred to the moment as a “major milestone for free ad-supported television,” adding that it was “a full circle moment as we achieve new levels of scale and cultural resonance with viewers.”
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Source:: Digiday
