Transparency woes mount, just as Google’s antitrust pressures start to intensify
Research firm Adaltycis published a contentious study this week, the results of which will add further pressure on Google by suggesting that it misled advertisers paying for advertisements on its video-sharing site YouTube.
It is a study that Google contests but one that will add further pressure on the largest company in the online advertising industry as it braces for multiple government attempts to break up its $225 billion-per-year business, plus similar challenges from publishers.
YouTube advertisers may have been misled for years about Google’s proprietary TrueView skippable in-stream video ads, according to the report authors, alleging this may have cost them “billions” in ad misplacement with their creatives served on problematic third-party properties.
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Source:: Digiday
