Traffic referrals from Threads surge for some publishers this year
“Social as an audience driver is back.”
That’s what Josh Awtry, svp of audience development at Newsweek, told Digiday after last Wednesday, when the publisher saw the most social referral traffic to its site on a single day in five years.
Newsweek’s social referrals from all platforms are up almost 10 times compared to the average day in March last year, Awtry said. Social made up less than 3% of Newsweek’s traffic mix at this time a year ago. But this month, social referral traffic has more than doubled as a percentage of the overall referral mix — and close to tripled over the past week, according to Awtry.
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Source:: Digiday
