Top social media tools to boost your social strategy

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Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too.

However, the ease with which you execute your social media strategy depends largely on the tools you use. Social media work is incredibly time-consuming, covering everything from the creative challenge of designing eye-catching graphics to posting at the right time to tracking campaign performance.

Without the right tools, it’s tough to pull off a robust strategy that balances both speed and quality — trust me, I know. That’s why I’ll be sharing the top social media tools you should be using in 2025 to save time, boost conversions, and prevent the kind of burnout I experienced in 2021 trying to go it alone.

Table of Contents

Social media campaign tools
What are social media tools?
What makes for a good social media tool?
What to look for in a social media tool
Best social media tools

What are social media tools?

Social media tools are digital platforms and applications designed to help you manage, optimize, and measure your social media efforts. They streamline tasks like content creation, scheduling, audience engagement, and performance tracking, allowing you to focus on strategy and creative storytelling while automating repetitive tasks.

There are different types of social media tools, including:

Scheduling tools. These tools allow you to plan and schedule posts ahead of time across multiple social platforms. They help maintain a consistent posting schedule, optimize publishing times for maximum engagement, and provide analytics to track performance.
Image editing tools. These tools help you create and enhance visuals. They offer a range of features — from templates and drag-and-drop interfaces to advanced photo editing options — that ensure your social media graphics are polished and on-brand.
Video-making tools. These tools simplify video creation. They provide pre-built templates, transitions, audio editing, and special effects, making it easy to produce professional-quality videos without needing extensive editing experience.
Social listening tools. These tools monitor mentions, keywords, and sentiment around your brand on social media. They help you stay informed about what people are saying, identify trends, and manage your reputation by enabling timely responses to customer feedback.
Analytics tools. These platforms give you insights into how your content performs, tracking metrics such as engagement, reach, and conversions. They provide data-driven insights that help refine your social media strategy and demonstrate ROI.
Collaboration and management tools. These tools facilitate team collaboration by enabling content reviews, approval workflows, and centralized communication. They ensure that everyone involved in your social media campaigns is on the same page, making it easier to create cohesive and impactful content.