Top 4 social media CRMs to grow your business in 2025
By ttaylor@hubspot.com (Tristen Taylor)
Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.
HubSpot’s CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer database, enabling personalized communication at scale.
This comprehensive guide compares the top CRM solutions for social media businesses, including pricing, features, and how each platform supports social media-specific workflows. We’ll explore comparison tables, implementation guides, and frequently asked questions to help you choose the perfect CRM for your social media business.
Table of Contents
- What is a CRM for social media?
- CRM Comparison Table
- Best CRM Software for Social Media Businesses
- Benefits of CRM Software for Social Media
- 5 Important Features for a Social Media CRM
- How to Choose a CRM for Social Media (Step-by-Step)
- Frequently Asked Questions
- Meet HubSpot, the Top CRM Choice for Social Media Companies
What is a CRM for social media?
A CRM for social media is a customer relationship management system specifically designed to handle the unique needs of social media businesses, including multi-platform customer interaction tracking, content collaboration, and social engagement analytics.
Social CRM combines traditional CRM with social media management, helping businesses interact with customers through platforms like Facebook, X (formerly known as Twitter), and LinkedIn while tracking customer data and streamlining communications.
HubSpot’s CRM excels in this space by automatically capturing social media interactions and connecting them to individual customer profiles, making it easier to nurture relationships and track ROI across all social channels.
Best CRMs for Social Media Companies at a Glance
|
CRM |
Best For |
Key Features |
Pricing |
Free Trial |
|
HubSpot |
Growing social media agencies and content creators |
Social media tools, unified customer timeline, automation workflows |
Free plan available; Marketing Hub starts at $890/month |
Yes, 14-day trial |
|
Sprout Social |
Enterprise social media management |
Advanced social listening, competitive analysis, team collaboration |
Starting at $249/month |
Yes, 30-day trial |
