Top 25 B2B Marketing Influencers and Experts To Follow #MPB2B 2023
By Lane Ellis
MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.
The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond.
To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.
Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.
In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.
List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.
Many thanks go to all the people who are actively sharing knowledge about B2B marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. This list is just a jumping off point to help expand your own content marketing learning.
In this year’s list there are plenty of familiar faces along with many new additions. We expect to learn new lessons from each of these 25 B2B marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.
Now let’s jump right in with this year’s list of 25 top B2B marketers to follow and learn from.
Top 25 B2B Marketing Influencers To Follow
Of course, we need to kick off the list with the “Queen of B2B Marketing” herself, MarketingProfs’ own #MPB2B host and keynote speaker Ann Handley.
Ann Handley @marketingprofs
Chief Content Officer, MarketingProfs
Andy Crestodina @crestodina
Chief Marketing Officer and Co-Founder, Orbit Media Studios
Michael Barber @michaeljbarber
Vice President of Marketing, Charter School Capital
Christopher Penn @cspenn
Chief Data Scientist, Trust Insights
Lee Odden @LeeOdden
Founder and Board Advisor, TopRank Marketing
Joe Pulizzi @JoePulizzi
Founder, The Tilt
Cathy …read more
Source:: Top Rank Blog