Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022

Download 2022 State of B2B Influencer Marketing Report

The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals chock full of curiosity for future trends, marketing insight, and aspirations for elevating the industry in the post-pandemic world.

For the past 14 years top marketers from the world over have gathered in Cleveland, Ohio for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded in-person networking and learning.

Readers of our blog know we have a lengthy history with the conference starting at the beginning, with 12 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

A classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation extracted from the hundreds of fantastic #CMWorld 2022 speakers.

List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year’s Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms.

The focus topic in question is most undoubtedly “content marketing,” and everyone included on this list is:

A speaker at #CMWorld 2022
Ranked in the top-25 for “content marketing” according to our relevance, resonance, reach and audience metrics

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2022 by engaging and helping to elevate others with keen insight and expertise on the social web. This list is only a starting point to help expand your own content marketing universe.

In this year’s list there are some familiar faces along with a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2023 and beyond.

We extend special thanks to Stephanie Stahl, who as general manager of Content Marketing Institute has passionately continued on the ambitious mission of CMI founder Joe Pulizzi.

Don’t miss Stephanie’s conference kick-off with a special “Welcome Back to Content Marketing World 2022” presentation on Wednesday, September 14 at 8:20 a.m. Eastern.