Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021

2021 Content Marketing World 25 Content Marketing Influencers Collage Image

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world.

For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world’s most authoritative content marketing events, and this year’s Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020.

Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers.

List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year’s Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms.

The focus topic in question is most undoubtedly “content marketing,” and everyone included on this list is:

A speaker at #CMWorld 2021
Ranked in the top-25 for “content marketing” according to our relevance, resonance, reach and audience metrics

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2021 by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a beginning point to help expand your own content marketing universe.

In this year’s list there are a few familiar faces and a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2022 and beyond.