Top 10 E-Commerce Trends in 2021
As the business world changes and evolves, so does e-Commerce. The e-Commerce market has been very profitable seeing over two billion people make use of it in 2020. In 2020, e-retail sales surpassed $4.2 trillion worldwide. It is important for businesses to follow and keep up with changes and trends to stay competitive. To do so, the following 10 trends need to be noted and considered by business owners to maintain a successful eCommerce business.
- Personalization
e-Commerce personalization is likely to become an e-Commerce standard seeing that customer expectations constantly rise. The key to successful personalization is customer satisfaction. A personalized customer experience allows an excellent shopping experience with the ability for the business owners to connect with their customers more. For businesses to thrive, they need a supportive client base. By showing clients that the businesses care about them, they would be able to achieve this.
- Green e-Commerce
Protecting the environment has become a global trend, therefore sustainable business practices and the promotion of this has become almost mandatory. For e-Commerce companies to do so, they could choose to provide packaging which is non-plastic and eco-friendly, by donating to organizations which work towards protecting the environment, and by using cloud computing which eliminates the need to use expensive, power-intensive servers.
- Social Media
For brand’s to improve their chances of being discovered on social media and gaining more clients, they would have to focus on growing their social media presence. Seeing that the customers spend a large amount of their time on social media, having a strong social media presence would target them as well as new, potential customers. Seeing that Instagram and Facebook offer a ‘buy’ button, brands need to have a shopping focused approach with their social media strategy.
- Emerging Voice Commerce
Voice commerce describes any transaction with a business while using a voice. Using voice while searching and purchasing items has become extremely popular. According to new research, the use of voice-assisted devices has increased by 83% annually. Examples of these technologies are Amazon Echo and Google Home, with Amazon Echo being the first smart speaker having been launched in 2014.
- Chatbots
Chatbots have improved customer experience, seeing that over 60% of end-users consider chatbots to be their main choice for customer service inquiries. Brand’s have used chatbots to improve customer service, provide faster and better responses, and to gather more data to create a more enjoyable customer experience. If brand’s develop and successfully integrate chatbots into their business system, it will bring a range of benefits allowing better customer service and more sales for the business.
- Artificial Intelligence
Business Wire has projected that global retailer spending on artificial intelligence (AI) will reach $7.3 billion annually by 2022. This shows that retailers see the value of AI and are willing to invest in it to improve their services. Examples of these tools are automated marketing platforms and chatbots. The development and large scale integration of AI will be driven by investments …read more
Source:: Social Media Explorer