Top 10 Best Rank Tracker Tools of 2024
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It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings.
Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website.
But over the years, I’ve seen a variety of tactics — the good, the bad, and the ugly, if you will — to get websites to rank as high as possible, making them easier to find in search engines.
Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website’s visibility when done right.
The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords.
Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking.
Here’s what I’ll cover below:
These tools may be part of a larger SEO management package or a stand-alone product.
While each tool is different, I’ve generally found that it boils down to inputting your target keywords into the rank tracker tool so you can get tracking reports.
The platform will typically send you updates at a preset frequency or one that you define.
If the rank tracker tool is part of an SEO management package, it may come with other tools, including backlink tracking, keyword research, and even paid ad management.
SEO tools aren’t new or emerging technology, which means there are many options to choose from if you’re looking to track your keywords’ ranks and improve your visibility strategy.
How can you choose the right tool for your company? Below I’ll go over some of the features and benefits you’ll want to focus on when comparing and selecting a rank tracker tool.
What makes a great rank tracker tool?
No two companies are the same. So it follows that each organization has different needs, and there probably isn’t a universal best rank tracker tool.
That said, there are a few things you’ll want to keep an eye on to decide which tool is best for your company.
Ease of Use
Rank tracking and SEO, in general, can get pretty technical, so you’ll want to find a tool that’s easy to use and has an intuitive …read more
Source:: HubSpot Blog
