By Ben Pines

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.

One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI.

Find out how to leverage AI for a tailored outreach approach that speeds up the process.

Using AI to Craft Your Outreach Messages

One of the most important steps in reaching out to influencers is drafting the message – a task many marketers find tedious and time-consuming.

Luckily, this is where AI can come in to help you craft personalized messages in a scalable way.

Start by creating your prompt formula. The best way I’ve found to do that is by including the following elements:

• Your hook – This should be a reference to content the influencer has recently produced or a project they’ve recently been involved in. You can also go the personal route by congratulating them on something they’ve recently shared, like a content creator anniversary.
• Your give – What value do you bring to this creator? This is the space to lay out the similarities between your brand and theirs.
• Your take – What is your ask? Are you interested in a sponsorship for an upcoming campaign? In some outreach messages, you may not need to include this at all if you’re simply interested in making the connection.
• Your CTA – What would you like to happen next? Is it hopping on a call? A Zoom meeting? Whatever it is, write it in your prompt.

Put all that together, and you’ll have a formula that looks like this:

“Write a short and friendly outreach message that includes the following details: A reference to their most recent video on beauty trends, a short description of our brand LabX and how it intersects with the influencer’s values around sustainability, our desire to collaborate in the future, and an ask to hop on a call this week.”

You can get pretty creative with your prompts. In the following prompt, I wrote all the points I wanted the email to include, and even asked AI to connect the sandal shop I was promoting with the productivity channel I was reaching out to.

Image Source

Once you narrow down the right prompt formula, you’ll be able to quickly plug in relevant information for your outreach message.

Once that’s done, all there’s left is to wait for a response.

Pre-draft your follow-ups.

I know this is supposed to be a futuristic AI-powered guide, but for effective follow-up emails, you don’t need anything fancy.

It’s simple: Draft your follow-up message using a tool like ChatGPT. Your prompt can look something like this: “Write a follow-up email to this email: [Insert here]”

Once the draft is …read more

Source:: HubSpot Blog

Author: Aaron