TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
Imagine this: What if TikTok were banned in the U.S.? What would happen to the billions of dollars currently driving its ads business?
While this question has been asked several times in recent years, its answer is perhaps more pressing now than ever before.
U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified by the Senate, the bill would make it illegal to distribute or host TikTok in the U.S.
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Source:: Digiday
