TikTok’s on the hunt for brands to sponsor its most popular communities as Unilever leads the way
TikTok is on the lookout for advertisers to sponsor hashtags that are already trending among its users.
In the past, advertisers would have to create their own content to associate with trending topics, also known as hashtags, like #BookTok or #CleanTok.
However, now they’re able to be officially linked to these viral moments — for a price, of course. That price is unknown (TikTok refused to disclose the details) but clearly sponsoring those hashtags isn’t going to be cheap. Not when a typical branded hashtag on TikTok’s discovery banner costs $150,000 — and that’s just for six days.
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Source:: Digiday
