TikTok Shopping: What You Need To Know

Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok.

It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm.

The social media site is so wildly popular that TikTok total user spending on Google Play and the App Store exceeded $824 million in Q4 2021. With eager buyers already lined up, It shouldn’t be a surprise that TikTok has got on board the social commerce train.

Recently, the social media site announced a new feature called TikTok Shopping; the potential is obvious, given its vast audience of over one billion users.

However, is TikTok Shopping for you, and how does it work? That’s exactly what I’ll talk about here.

What Is TikTok Shopping and How Does It Work?

If you’ve ever been on TikTok and wanted an easy way to buy a product you’ve seen, TikTok Shopping lets you do just that.

In its launch statement, TikTok explained:

“TikTok Shopping is a suite of solutions, features, and advertising tools that give businesses the opportunity to capture the full power of TikTok’s influence on purchase decisions.”

The social media site explains that TikTok Shopping allows merchants to ‘enjoy a full-service commerce solution’ with TikTok managing the retail side, from product upload and purchase to shipping and fulfillment.

Sellers have two options. TikTok’s Shopping Direct Integration creates an e-commerce experience for creators/merchants that want to run their e-commerce stores directly from the TikTok platform. This option provides a full e-commerce experience with everything, including post-payment processes, occurring inside the TikTok app.

Then, there is Partner Integration, where sellers can add product catalogs via a TikTok Business account and buyers can browse and purchase inside the TikTok app. However, post-payment processes like returns occur outside of TikTok on the partner’s app or website.

As a buyer, you find TikTok shops as a tab on a seller’s account. You place your items in the shopping bag, just like regular e-commerce sites. Once you click on it, it takes you to the product catalog.

From there, you browse the store as you normally would and add items to your basket. When you’ve finished shopping, you can check out in the app or go to the company’s website.

To make TikTok shopping possible, the social media site is teaming up with well-known shopping brands, including: