TikTok Shop: What It Is, How to Launch One & How to Market One
By Olivia Deng
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I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak.
I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it.
Intrigued, I clicked on the shop link, which took me to the product description within the app.
TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.
Why Should Retailers and Entrepreneurs Care?
With 1 billion users, TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report, social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% of them will increase their investment in marketing on TikTok in 2023 and another 36% will keep investing the same amount.”
TikTok Shop is fairly new, having launched in Sept. 2023, but it holds great potential for brands. Below we’ll dive into:
What is TikTok Shop
TikTok Shop is an e-commerce feature within the TikTok platform that allows sellers to display and sell products. TikTok Shop offers in-feed video and live shopping, product showcase, an affiliate program, and advertising.
TikTop Shop Features
1. In-Feed Video and LIVE Shopping: Customers can shop for tagged products directly from videos and LIVE feeds in your For You feed.
2. Product Showcase: With this feature, you can create personalized product collections on your profile to make it easier for customers to find and buy what they’re looking for with organized product tiles and helpful reviews.
3. Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. Once your shop is created, customers might find your showcased products here as well as products from other businesses TikTok’s algorithms might direct to them.
4. TikTok’s Affiliate Program: Want to leverage creators or influencers, but don’t know where to start? Brands can leverage TikTok Affiliate plans to connect with and monetize TikTok creator videos or live streams that mention their product or brand. Depending on the plan, creators usually get some level of commission for marketing a product, service or TikTok Shop (that can also be linked directly within their content.)
5. Shop Ads: Sellers can promote their TikTok Shops with the new TikTok …read more
Source:: HubSpot Blog
