TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created.
On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a beta test period with a select group of advertisers (though how many specifically is unclear).
The tool itself sits within the platform’s Symphony AI suite, which launched in May, and also encompasses its AI-powered avatars. These tools are overseen by the Symphony Collective — an advisory board assembled by TikTok brands and creators to discuss challenges of AI in creative marketing, as well as offer feedback on the platform’s tools.
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Source:: Digiday
