TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet.
That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally.
Officially launching today (Oct. 7), Smart+ automates everything from creative development to targeting and optimization, streamlining the entire ad-buying process on the app.
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Source:: Digiday
