TikTok Ban Could Impact Influencers And Social Media Creators
By Adam
TikTok’s influencers Florin Vitan and Alessia Langza create a TikTok video. … [+]
AFP via Getty Images
U.S. The bipartisan legislation introduced by Senator Marco Rubio, R-Florida to prohibit TikTok’s popular Chinese social media platform from being operated in the United States was passed earlier this week. Rubio’s office declared that the Averting the National Threat of Internet Surveillance and Oppressive Censorship, Influence and Algorithmic Learning By the Chinese Communist Party Act would provide protection for Americans. It would prohibit all social media companies operating in or under the influence of China, Russia and other countries of concern.
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It is particularly popular among younger users. Influencers have also made it a profession of sharing video content that promotes a wide range of products. Rubio warns that the app unlawfully stores data on millions upon millions of American kids and adults each day.
The senator stated that “we know it’s being used to manipulate feeds, and influence elections.” “We know it answers to the People’s Republic of China. We don’t have time for meaningless negotiations or with CCP puppet companies. Beijing-controlled TikTok should be expelled.
The Influence of Influencers
The United States bans TikTok, which would change the way content creators and influencers work. It would also remove one of America’s most popular social media platforms. TikTok, however, is not the only place where creators and influencers can post content.
When your livelihood is at stake, you have no choice but to make a change. According to Luke Lintz (CEO of HighKey Enterprises), digital marketing firm HighKey Enterprises.
TikTok is the leading platform for influencers because of its ability to breed what Lintz calls “virality”, which means every creator can become an influencer by just one video. This is what makes TikTok stand out from other social media sites. TikTok is now home to a large daily user base.
Lintz stated in an email that the algorithm collects an incredible amount of information about users and feeds every user what they desire to see. The algorithm has helped many business and influential people to discover their niches in order to build loyal fans.
TikTok has also changed how short-form content was delivered to users. It is so popular that every major social media site had to develop a similar feature.
Reels were created by Instagram/Facebook and their algorithms have been modified to favor Reels. YouTube invented Shorts, and it changed the homepage layout to highlight Shorts more,” Lintz added.
The platform could be banned if it …read more
Source:: Social Media Explorer