By Headlines Team

Social media has long influenced fashion, beauty, and even food trends, but in 2025, its reach extends further into the world of interior design. Renters are no longer flipping through magazines or browsing showrooms for inspiration. Instead, they are turning to TikTok and Pinterest to curate the look and feel of their homes. A new study, the Rently 2025 Apartment Design & Decor Trends Report, shows that 30% of renters use TikTok for design inspiration, while 31% curate their spaces using Pinterest. These platforms have transformed the way renters think about decorating, providing them with a steady stream of creative ideas that are both stylish and accessible.

The Power of Viral Decor Trends

Social media has made interior design more dynamic than ever. Trends emerge at a rapid pace, with viral aesthetics quickly making their way into rental spaces. The rise of “core” trends, such as cottagecore, Japandi, and dopamine decor, can be directly linked to their popularity on platforms like TikTok. Users share short-form videos showcasing their design choices, which are then replicated by thousands, sometimes millions, of viewers. Renters eager to refresh their spaces are finding inspiration in these viral trends, giving their apartments a personalized touch while staying connected to what is currently in vogue.

One of the biggest advantages of these digital platforms is their ability to make design more inclusive. In the past, high-end interior design was often limited to those with substantial budgets or access to professional decorators. Now, renters can explore a vast array of styles through social media, with content creators offering ideas that cater to different budgets, space limitations, and personal preferences. The accessibility of these ideas encourages experimentation, allowing renters to embrace evolving trends without making permanent changes to their spaces.

DIY and Budget Hacks Gain Popularity

The popularity of TikTok and Pinterest is also fueling the rise of do-it-yourself and budget-friendly transformations. Renters, many of whom are working with limited space and financial constraints, are drawn to solutions that maximize their design potential without requiring major investments. DIY hacks, upcycling projects, and renter-friendly renovations are among the most shared content on these platforms, making home improvement feel approachable for those who may not have prior experience.

The appeal of DIY trends lies in their ability to create high-impact changes without violating lease agreements. Peel-and-stick wallpaper, temporary backsplash tiles, and creative furniture flips have become go-to solutions for renters looking to refresh their spaces without making permanent alterations. Many TikTok and Pinterest influencers focus on repurposing affordable materials to achieve high-end aesthetics, demonstrating how renters can transform their spaces in cost-effective ways.

Budget-conscious design is a recurring theme across social media, with content creators emphasizing that renters do not need to break the bank to create a stylish home. Rently’s report highlights that renters are increasingly mindful of their spending, gravitating toward trends that allow them to personalize their spaces affordably. The ability to see real-time transformations …read more

Source:: Social Media Explorer

Author: Aaron