TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]
By fneedle@hubspot.com (Flori Needle)
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In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok.
It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.
After the merger, TikTok’s active user base grew by almost 800%. Today, the platform has over 1 billion monthly users and brands are using TikTok ads to reach them.
In this article, we’ll cover everything you need to know about TikTok’s advertising platform and discuss if it’s worth leveraging.
- Types of TikTok Ads
- How do Tiktok ads work?
- How to Set Up Your TikTok Account
- TikTok Ad Review Process
- TikTok Ad Examples
- TikTok Advertising Cost
- Should you leverage TikTok for Business?
- TikTok For Business Pros and Cons
The platform’s stated goal is to help businesses unleash their creative side by teaching them how to use the app through their e-learning service and guiding them through making advertisements on the Ads Manager platform.
The sole marketing format for businesses to use on TikTok is video advertisements. The TikTok For Business Ads Manager platform helps marketers create these advertisements, and they can choose from five different formats.
TopView Ads
TopView ads on TikTok are videos that appear once a day, immediately after a user opens their app for the first time. Here’s an example of a TopView ad by candy company M&M that they’ve created to advertise a virtual Halloween experience.
TopView ads can be up to 60 seconds long, which is longer than the typical run-time for TikTok videos. Because of this, it’s perfect for businesses looking to advertise products or services that require longer periods of attention, like TV trailers.
In-Feed Ads
In-Feed ads are videos that appear on a user’s discovery page, otherwise known as the “For You” page. This is where users land when they open the app. The For You page features videos that the TikTok algorithm believes are of interest to the user based on their app activity.
These ads are the fourth video users see as they scroll through their feed. For reference, this type of advertisement is similar to those that appear in a user’s Instagram feed. Here’s an example of an In-Feed ad created by food delivery service GrubHub.
In-Feed ads are especially valuable for marketers looking to use TikTok to drive sales conversions, as the videos can feature a call-to-action (CTA). …read more
Source:: HubSpot Blog
