Threads vs Twitter

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to join a global conversation with just 140 characters and quickly gained millions of users around the world.

Fast forward to last week when a new kid moved in on the social media block. The new dynamic platform, Threads, is quickly gaining users and being hailed as one of the fastest-growing social networks. With its ability to engage in live conversations using photo, video, audio, emojis and other multimedia content, Threads has already become a go-to choice for B2B tech marketers looking for fresh content ideas. Threads made headlines with its record-breaking user growth, attracting a staggering 30 million users within 24 hours.

But how will this emerging platform affect Twitter’s stronghold as a reigning social media leader? Read more to find out what it could mean for all of us B2B marketers.

In today’s digital age, it’s crucial for B2B marketers to stay on top of the latest news and trends emerging in social media, and that includes the different platforms that are available. Enter Threads…

? Threads ?

Threads is our new app, built by the Instagram team, for text updates and joining public conversations ?

We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram.

Available… pic.twitter.com/aFygoAl00I

— Adam Mosseri (@mosseri) July 6, 2023

Meta describes Threads as a ‘text-based conversation app’ where ‘communities converge’ and presents an interface that is very similar to Twitter. So similar in fact, you may forget you are on a brand new app, but Business Today shared five key differences between the two platforms:

Key Differences Between Twitter and Threads:

Availability: Twitter is available as both a website and an app on Android and iOS, while Threads is exclusively available as a mobile app on iOS and Android. Threads does not currently have a website version.
Account Sync: Twitter allows various login options like email, phone number, or username. Threads, on the other hand, is synced with Instagram, meaning users can only log in to Threads using their Instagram account and vice versa. Deleting Threads requires deleting the associated Instagram account.
Price & Verification: Twitter offers a verification subscription program called Twitter Blue, which includes benefits like additional word count, no ads, and a blue tick verification badge. Instagram also offers verification services but does not provide additional benefits. Both platforms charge a similar monthly fee for their verification services.
Multimedia Posts: Both platforms allow users to post website links, videos, images, and GIFs. However, Threads requires saving a GIF to the camera roll before posting it, while Twitter allows direct GIF posting. Threads also allows users to share up to 10 items (images/videos) in a single post, while Twitter has a limit of four items per tweet.
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Source:: Top Rank Blog

Author: Aaron