By Neil Patel

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand.

Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue.

Do Black Friday Ad Campaigns Make a Difference?

Don’t dismiss Black Friday as just another e-commerce trend. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns.

Here’s how.

Top 8 Black Friday Ad Campaign Tips

Follow these simple yet powerful strategies to build successful Black Friday ad campaigns.

1. Make Your Sales Specials Clear

How would people buy from you if they don’t know what you’re selling?

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels.

The first word makes it clear what the offer is about. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad.

Here is another example from the Clash of Clans Twitter account.

How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

• Add the words Black Friday in a large, eye-catchy font.
• Make it easy to understand with simple ad copy like in the Clash of Clans image.
• Use striking visuals, animations, and popping elements to draw attention.

2. Research Which Platforms to Run Campaigns On

The best strategies for creating a Black Friday ad campaign vary from platform to platform. Research the popular ad campaign platforms beforehand to make the most out of your time, money, and efforts.

This way, you’ll know which platforms work best for your audience and for the type of content you want to post. It’ll also help you tailor your marketing strategies to the unique features offered by the platform.

For instance, here are some points you need to consider:

• Do you want your Black Friday ad campaign to be visually engaging? Then use social media platforms like Instagram. This can be great for fashion and food brands.
• Do you want to hold the audience’s attention via engaging text? Then use social media platforms like Twitter and LinkedIn. This can be great for magazines, SEO services, and other text-focused businesses.
• Do you want to create an ad campaign with both text and images? Then use social media platforms like Facebook. This can …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron